Journal #5

     This week, we have marketing and the brand positioning. Teacher has the brand of “APPLE” it has Labtop,Mac, iPod, iPhone, iPad, iTunes and the new one is iCloud.  I think the owner of idea is so wise and has the creative thinking because this brand has the creative and wonderful goods. Certainly, it’s the expensive brand but I think it worth with its design and his own thinking. lol

      

     On the other hand, in the same week, we have the group work as role play in 5 persons, each group has the exotic works and did each own duty the best, ‘coz I’ve seen from the works….~°°°~00~

      

Journal #4

     I think you may hear the question What do you wear? And What do you think you wear? You know, what do they both mean?? I know looking thoroughly, you might think they have the same meaning.. but actually, the first one, it means what we wear but the second is what we think we wear, saying to the goods that we bought, we didn’t only buy it, but we have the feeling of high class, prestige, luxurious, flamboyant, garish and …… because of something in your mind.:--)))

Journal #3

     This part mentions to the Maslow's Hierarchy of Needs, Maslow's Hierarchy of Needs is a theory in psychology, proposed by Abraham Maslow, It’s a theory of human motivation, it shows in term of the everyone’s need that what we need or what we want. Actually, the ones don’t consume the goods because of the needs , especially the wealthy, they always want the prestige things for enrich their halos. And when you buy a thing, are you sure you really need it? NEED. In what do we think about the own brand?? That’s what need to learn in this class 'coz it makes me know about NEED or WANT.