Journal #5

     This week, we have marketing and the brand positioning. Teacher has the brand of “APPLE” it has Labtop,Mac, iPod, iPhone, iPad, iTunes and the new one is iCloud.  I think the owner of idea is so wise and has the creative thinking because this brand has the creative and wonderful goods. Certainly, it’s the expensive brand but I think it worth with its design and his own thinking. lol

      

     On the other hand, in the same week, we have the group work as role play in 5 persons, each group has the exotic works and did each own duty the best, ‘coz I’ve seen from the works….~°°°~00~

      

Journal #4

     I think you may hear the question What do you wear? And What do you think you wear? You know, what do they both mean?? I know looking thoroughly, you might think they have the same meaning.. but actually, the first one, it means what we wear but the second is what we think we wear, saying to the goods that we bought, we didn’t only buy it, but we have the feeling of high class, prestige, luxurious, flamboyant, garish and …… because of something in your mind.:--)))

Journal #3

     This part mentions to the Maslow's Hierarchy of Needs, Maslow's Hierarchy of Needs is a theory in psychology, proposed by Abraham Maslow, It’s a theory of human motivation, it shows in term of the everyone’s need that what we need or what we want. Actually, the ones don’t consume the goods because of the needs , especially the wealthy, they always want the prestige things for enrich their halos. And when you buy a thing, are you sure you really need it? NEED. In what do we think about the own brand?? That’s what need to learn in this class 'coz it makes me know about NEED or WANT.

“My Reflection on Victoria’s Secret”

Victoria’s Secret founded the Limited, Inc since 1963 in Columbus, Ohio with 2 women’s apparel stores, later, there are stores including 4,600 specialty stores by the end of 2001 with brand of Bath & Body.
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating the world with modern, fashion-inspired collections, gorgeous, and prestige, celebrated supermodels and world-famous on runway shows. Victoria's Secret lingerie and beauty stores, the catalogue and www.VictoriasSecret.com allow customers to shop the brand anywhere, anytime from any places.

On the other hand, they have recently expanded the label to include beauty products, clothing and shoes. Dresses: sportswear, jeans, dress pants, blazers and more. The company has evolved into one of the largest, most powerful fashion that I ‘ve ever seen.
      The above is the profile in brief, next is my reflection on Victoria’s Secret.
From watching in YouTube about the Victoria’s Secret Fashion Show 2010-2011, and from read from www.VictoriasSecret.com , I see The Victoria’s Secret company is the old one from Columbus who is design the modern lingerie and several of prestige products, moreover, I still see the administration and the marketing of this, that is to say, this company is the one where have the plans of marketing and the administration within  the own company is the excellent organization, I can see from the fashion from Youtube that Aajaan let us see it before writing this reflection.

This brand has ranges of goods such as lingerie clothing and shoes and others, in addition, there are a lot of sexy models who are in fashion show to performance their impatient and gorgeous lingerie.


This kind of business has experience tremendous growth since the company’s website launch in 1998 and can make the incomes and collapse profits from both catalogue and internet sales.

Journal #2

     => The next class of this subject<ENG-380>. There is an activity for students. It’s the checking in your handbags and your bodies, how many brands you consume?? In the activity of what are in your bags?? I think this is a good job ’coz it invites everyone to join with it. Everyone finds in his or her bags how many goods or brands he or she takes in each day!!. We all have the owner brand to make the blog which we used to do it when we were the fresh men. I think it difficult because I’m not keen on the computer and its program. But there is the training about this, it makes me clearer.  

Journal #1

     This is my first journal in this class<ENG-380>. I'm glad to be here, I mean this class although I'll came later because of my register but I feel good because this teacher, Ajaarn Gob, she is my adviser. She is very kind to every students. In this class, she teaches about English for International Trade. She said to the issues Business World, tips for your business, What is business, how the best service should be, how about the management of the brand? etc. The last one is we must have the brand for each one and how to be the owner brand? She said.